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Economics for Managers

Год выпуска: 2013
Автор: Paul G. Farnham

Synopses & Reviews

Publisher Comments

For students in the one-semester MBA Managerial Economics course. This book is also suitable for all readers interested in the field of managerial economics.

Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course.

To be competitive in todays business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand.

The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to todays managerial student.

Synopsis

For students in the one-semester MBA Managerial Economics course. This book is also suitable for all readers interested in the field of managerial economics.

Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course.

To be competitive in today s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand.

The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today s managerial student.

"


Table of Contents

PART 1. MICROECONOMIC ANALYSIS

1.Managers and Economics

2.Demand, Supply, and Equilibrium Prices

3.Demand Elasticities

4.Techniques for Understanding Consumer Demand and Behavior

5.Production and Cost Analysis in the Short Run

6.Production and Cost Analysis in the Long Run

7.Market Structure: Perfect Competition

8.Market Structure: Monopoly and Monopolistic Competition

9.Market Structure: Oligopoly

10.Pricing Strategies for the Firm

PART 2. MACROECONOMIC ANALYSIS

11.Measuring Macroeconomic Activity

12.Spending by Individuals, Firms, and Governments on Real Goods and Services 13.The Role of Money in the Macro Economy

14.The Aggregate Model of the Macro Economy

15.International and Balance of Payments Issues in the Macro Economy

PART 3. INTEGRATION OF THE FRAMEWORKS

16.Combining Micro and Macro Analysis for Managerial Decision Making

SOLUTIONS TO EVEN-NUMBERED PROBLEMS

GLOSSARY

INDEX



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