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Value Proposition Design

Год выпуска: 2014
Автор: Alexander Osterwalder, Yves Pigneur, Patricia Papadakos

Synopses & Reviews

Publisher Comments

This book is based on the same concepts as Business Model Generation, however, it will focus on the principles of great value propositionswhich is the most important of the 9 building blocks of the Business Model Canvas.

Great value propositions:

  1. Are embedded in great business models.
  2. Focus on few pain relievers and gain creators, but those do extremely well.
  3. Focus on jobs, pains, or gains that a large number of customers have, or for which a small number is willing to pay a lot of money.
  4. Align with how customers measure success.
  5. Focus on the most significant jobs, most severe pains, and most relevant gains.
  6. Differentiate from competition in a meaningful way.
  7. Address functional, emotional, and social jobs all together.


The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist

Value Proposition Design helps you tackle a core challenge of every business -- creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.

Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the -Value Proposition Canvas- a practical tool to design, test, create, and manage products and services customers actually want.

Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires.

Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more.

Value Proposition Design complements and perfectly integrates with the -Business Model Canvas- from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.

Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.

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