Michael E. Gerber, the world's leading small business guru and bestselling author of the phenomenally successful The E-Myth Revisited, presents the next big step in entrepreneurial management and leadership with E-Myth Mastery.

Building on the groundbreaking principles of The E-Myth Revisited, this book presents a practical, real-world program that can be implemented in real time in your business. Developed over decades with thousands of successful clients, Gerber's program for entrepreneurial mastery takes the popular E-Myth point of view to its completion. Beginning with the vitality of the entrepreneurial spirit and vision, E-Myth Mastery explores the critical roles of passion, purpose, and practice in the success of any enterprise.

Gerber shows that most businesses fail because of a crisis of vision that creates an inevitable cloud of misdirected activity. Presenting practical exercises to help small business owners recover their vision and passion, Gerber clears a path for getting back to the basic disciplines for business success.

The E-Myth credo -- Don't work IN your business, work ON it -- is spelled out here in the seven essential disciplines followed by every world class enterprise. Each discipline provides the leadership keys for unlocking success in the critical areas of business development: Leadership Marketing Money Management Fulfillment Lead Conversion Lead Generation

Each of the seven disciplines is illuminated with examples, exercises, and specific guidance -- E-Myth Mastery puts all the pieces together in a powerful and inspiring way.

E-Myth Mastery is the ultimate business development program that will help you recover your passion and turn yourcompany into a world class operation -- a turn-key machine for the money and satisfaction that only a successful entrepreneur can enjoy. Get started today!

Gerber loves to exhort people to develop powerful visions for their companies. Fortune

The power of the E-Myth will transform your business and your life. Allan D. Koltin, CPA, President and CEO, Practice Development Institute

"Here is, if not the only source of good advice, at least an important source." Booklist

"Gerber's powerful insights have given thousands of entrepreneurs new control over their businesses." Success

The author of the entrepreneur handbook, The E-Myth Revisited, builds on previously defined philosophies to reveal why entrepreneurs are critical to the success of any enterprise, in a guide that discusses seven key skills in the areas of leadership, money management, and customer service. Reprint.

The bestselling author of phenomenally successful and continually vital The E-Myth Revisited presents the next big step in entrepreneurial management and leadership with E-Myth Mastery.

A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills:

• Leadership
• Marketing
• Money
• Management
• Lead Conversion
• Lead Generation
• Client Fulfilment

Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise.

This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing.

Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine!

Subtitled, "The Seven Essential Disciplines For Building A World Class Company". Builds on the phenomenal success of "The E-Myth Revisited".

Michael E. Gerber is a true legend of entrepreneurship. INC. magazine called him "the World's #1 Small Business Guru." He is the Co-Founder and Chairman of Michael E. Gerber Companiesa group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economya company that transforms the way small business owners grow their companies and which has evolved into an empire over its history of nearly three decades.