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Business and Its Environment

Год выпуска: 2012
Автор: David P. Baron

Synopses & Reviews

Publisher Comments

Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firms competitive edge.

Barons integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape.

The seventh edition includes four new chapters on financial markets and their regulation, the investors perspective and renewable power, the political economy of India, and behavioral ethics. The book also includes 26 new cases on timely topics.


Table of Contents

PART I: STRATEGY AND THE NONMARKET ENVIRONMENT

Chapter 1: Market and Nonmarket Environments

Chapter 2: Integrated Strategy

Chapter 3: The News Media and Nonmarket Issues

Chapter 4: Private Politics

Chapter 5: Crisis Management

PART II PUBLIC POLITICS AND NONMARKET STRATEGY

Chapter 6: Nonmarket Analysis for Business

Chapter 7: Nonmarket Strategies for Government Arenas

Chapter 8: Implementing Nonmarket Strategies in Government Arenas

PART III: GOVERNMENT AND MARKETS

Chapter 9: Antitrust: Economics, Law, and Politics

Chapter 10: Regulation: Law, Economics, and Politics

Chapter 11: Financial Markets and Their Regulation

Chapter 12: Environmental Management and Sustainability

Chapter 13: The Investors Perspective: Renewable Energy

Chapter 14: Law and Markets

PART IV GLOBAL NONMARKET STRATEGY

Chapter 15: The Political Economy of the European Union

Chapter 16: China: History, Culture, and Political Economy

Chapter 17: Emerging Markets

Chapter 18: The Political Economy of India

Chapter 19: The Political Economy of International Trade Policy

PART V: ETHICS AND CORPORATE SOCIAL RESPONSIBILITY

Chapter 20: Corporate Social Responsibility

Chapter 21: Ethics Systems: Utilitarianism

Chapter 22: Ethics Systems: Rights and Justice

Chapter 23: Behavioral Ethics, Individuals, and Management

Chapter 24: Ethics Issues in International Business



  Все книги


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