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Cutlip and Center's Effective Public Relations

Год выпуска: 2012
Автор: Glen M. Broom

Synopses & Reviews

Publisher Comments

Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.


Table of Contents

PART I: CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS

Chapter 1: Introduction to Contemporary Public Relations

Chapter 2: Practitioners of Public Relations

Chapter 3: Organizational Settings

Chapter 4: Historical Origins and Evolution

PART II: FOUNDATIONS

Chapter 5: Professionalism and Ethics

Chapter 6: Legal Considerations

Chapter 7: Theory: Adjustment and Adaptation

Chapter 8: Theory: Communication and Public Opinion

Chapter 9: Internal Relations and Employee Communication

Chapter 10: External Media and Media Relations

PART III: MANAGEMENT PROCESS

Chapter 11: Step One: Defining Public Relations Problems

Chapter 12: Step Two: Planning and Programming

Chapter 13: Step Three: Taking Action and Communicating

Chapter 14: Step Four: Evaluating the Program

PART IV: THE PRACTICE

Chapter 15: Business and Industry

Chapter 16: Government and Politics

Chapter 17: Military Public Affairs

Chapter 18: Nonprofits and NGOs

Chapter 19: Health Care

Chapter 20: Education

Chapter 21: Associations and Unions



  Все книги
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