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Start Your Own Business The Only Startup Book Youll Ever Need

Год выпуска: 2015
Автор: Entrepreneur Press

Synopses & Reviews

Publisher Comments

Coached by business experts, practicing business owners, and thriving entrepreneurs, uncover what you need to know before taking the plunge, securing your finances, launching your venture, and achieving the many other business milestones ahead. With this priceless support, you will:

Pinpoint your target market

Uncover the changing sources of funding for startup and growth

Use the latest technology to boost and streamlined your business plan

Learn the secrets of successful marketing and profitable partnerships

Discover digital and social media tools and how to benefit from them

Understand important tax requirements, employee policies, and legalities

Take advantage of the hundreds of resources included

Receive vital forms, worksheets, and checklists

Review

This guide describes how to start a business, from finding an idea toengaging clients. It covers launching a business part or full-time; starting it from scratch or buying one; defining the market,conducting market research, naming the business, choosing a business structure, writing a business plan, and hiring a lawyer andaccountant; financing, including drawing on family and friends, finding investors, debt financing, and government loans; negotiating,choosing a location, creating a professional image, inventory, mailing systems, customer credit, business insurance, hiringemployees, and employee policies and benefits; business equipment, technology, and websites; branding, advertising, promoting thebusiness, selling, and customer service; online advertising and marketing; and bookkeeping, financial statements, managing finances,paying oneself, and taxes. This edition has updated and expanded chapters and new sections on social media campaigns and building aweb presence, as well as new chapters on running a business virtually, using new technology, and new funding options. Business resources and tip boxes have been updated.Annotation 2015 Ringgold, Inc., Portland, OR (protoview.com)

Review

This guide describes how to start a business, from finding an idea toengaging clients. It covers launching a business part or full-time; starting it from scratch or buying one; defining the market,conducting market research, naming the business, choosing a business structure, writing a business plan, and hiring a lawyer andaccountant; financing, including drawing on family and friends, finding investors, debt financing, and government loans; negotiating,choosing a location, creating a professional image, inventory, mailing systems, customer credit, business insurance, hiringemployees, and employee policies and benefits; business equipment, technology, and websites; branding, advertising, promoting thebusiness, selling, and customer service; online advertising and marketing; and bookkeeping, financial statements, managing finances,paying oneself, and taxes. This edition has updated and expanded chapters and new sections on social media campaigns and building aweb presence, as well as new chapters on running a business virtually, using new technology, and new funding options. Business resources and tip boxes have been updated.Annotation 2015 Ringgold, Inc., Portland, OR (protoview.com)

Review

This guide describes how to start a business, from finding an idea toengaging clients. It covers launching a business part or full-time; starting it from scratch or buying one; defining the market,conducting market research, naming the business, choosing a business structure, writing a business plan, and hiring a lawyer andaccountant; financing, including drawing on family and friends, finding investors, debt financing, and government loans; negotiating,choosing a location, creating a professional image, inventory, mailing systems, customer credit, business insurance, hiringemployees, and employee policies and benefits; business equipment, technology, and websites; branding, advertising, promoting thebusiness, selling, and customer service; online advertising and marketing; and bookkeeping, financial statements, managing finances,paying oneself, and taxes. This edition has updated and expanded chapters and new sections on social media campaigns and building aweb presence, as well as new chapters on running a business virtually, using new technology, and new funding options. Business resources and tip boxes have been updated.Annotation 2015 Ringgold, Inc., Portland, OR (protoview.com)

Review

This guide describes how to start a business, from finding an idea toengaging clients. It covers launching a business part or full-time; starting it from scratch or buying one; defining the market,conducting market research, naming the business, choosing a business structure, writing a business plan, and hiring a lawyer andaccountant; financing, including drawing on family and friends, finding investors, debt financing, and government loans; negotiating,choosing a location, creating a professional image, inventory, mailing systems, customer credit, business insurance, hiringemployees, and employee policies and benefits; business equipment, technology, and websites; branding, advertising, promoting thebusiness, selling, and customer service; online advertising and marketing; and bookkeeping, financial statements, managing finances,paying oneself, and taxes. This edition has updated and expanded chapters and new sections on social media campaigns and building aweb presence, as well as new chapters on running a business virtually, using new technology, and new funding options. Business resources and tip boxes have been updated.Annotation 2015 Ringgold, Inc., Portland, OR (protoview.com)

Synopsis

Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes todays entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities.

About the Author

For more than 30 years, Entrepreneur Media has been setting the course for small business success. From startup to retirement, millions of entrepreneurs and small business owners trust the Entrepreneur Media familyEntrepreneur magazine, Entrepreneur.com, Entrepreneur Press, EntrepreneurEnEspanol.com, and our industry partnersto point them in the right direction. The Entrepreneur Media family is regarded as a beacon within the small to midsized business community, providing outstanding content, fresh opportunities, and innovative ways to push publishing, small business, and entrepreneurship forward.


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