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Global Business Today

Год выпуска: 2015
Автор: Charles W L Hill

Synopses & Reviews


Global Business Today is the proven choice for any international business course. It brings together the insights of now a team of practitioners, scholars, and award-winning instructors to present a contemporary and realistic perspective of this multi-faceted field. For the 9th edition, G. Tomas M. Hult from Michigan State University has joined Charles Hill to deliver a program that is:

Current--it is comprehensive and up-to-date.

Application Rich--it goes beyond an uncritical presentation and shallow explanation of the body of knowledge.

Relevant--it focuses on managerial implications.

Integrated--its tight flow between chapters is fully integrated with proven adaptive technology.

Global Business Today--The market-leading program of international business.

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