GearBest.com INT
М.Видео

СКАННЕР
КОДОВ

  • Установите программу
    `Вега Сканнер`
    на телефон.
  • Перед покупкой товара просканируйте штрих-код и прочитайте отзывы людей.
  • Обязательно оставьте отзыв,
    если качество товара
    Вам не понравилось!
    Этим
    Вы предупредите
    других людей.

HBR's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt)

Год выпуска: 2013-04-02
Автор: Harvard Business Review and Clayton M. Christensen and Theordore Levitt

Synopses & Reviews

Publisher Comments

NEW from the bestselling HBRs 10 Must Reads series.

Stop pushing productsand start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. Weve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting itand your customersat the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

Figure out what business youre really in

Create products that perform the jobs people need to get done

Get a birds-eye view of your brands strengths and weaknesses

Tap a market thats larger than China and India combined

Deliver superior value to your B2B customers

End the war between sales and marketing

Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:

HBRs 10 Must Reads: The Essentials

HBRs 10 Must Reads on Communication

HBRs 10 Must Reads on Collaboration

HBRs 10 Must Reads on Innovation

HBRs 10 Must Reads on Leadership

HBRs 10 Must Reads on Making Smart Decisions

HBRs 10 Must Reads on Managing Yourself

HBRs 10 Must Reads on Teams

Synopsis

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

Leading global experts including Theodore Levitt and Clayton Christensen provide the insights and advice that you need to:

Figure out what business youre really in

Create products that perform the jobs people need to get done

Get a birds-eye view of your brands strengths and weaknesses

Tap a market thats larger than China and India combined

Deliver superior value to your B2B customers

HBRs 10 Must Reads on Strategic Marketingcoming Spring 2013 along with these other new additions to the popular series:

HBRs 10 Must Reads on Communication

HBRs 10 Must Reads on Teams

HBRs 10 Must Reads on Making Smart Decisions

HBRs 10 Must Reads on Innovation

HBRs 10 Must Reads on Collaboration

Synopsis

Stop pushing products--and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

  • Figure out what business you're really in
  • Create products that perform the jobs people need to get done
  • Get a bird's-eye view of your brand's strengths and weaknesses
  • Tap a market that's larger than China and India combined
  • Deliver superior value to your B2B customers
  • End the war between sales and marketing


  Все книги


facebook
Уважаемый посетитель! Если
вы хотите читать на Facebook важные отзывы о товарах, нажмите `Нравится`