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Tipping Point How Little Things Can Make a Difference

Автор: Malcolm Gladwell

Synopses & Reviews

Publisher Comments

In this widely acclaimed New York Times? bestseller, Gladwell explores and brilliantly illuminates the tipping point phenomenon, and looks at why major changes in our society so often happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. An intellectual adventure story and a road map to change, with a profoundly hopeful message that one imaginative person applying a well-placed lever can move the world.


The biography of an idea: that many of the problems we face - from teenage delinquency to traffic jams - behave like epidemics and are capable of sudden and dramatic change due to their inherent volatility. The author explores the ramifications of this, offering a way to view the world.


An analysis of how social problems develop, which provides a new way of viewing everyday experiences, and seeks to enable us to develop strategies for everything, from raising a child to running a company. *Also appeared in April Buyer's Notes*

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