You're holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. It's a book for the business model generation.

Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.

Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model - or craft a new one.

CHANGE THE WAY YOU THINK ABOUT BUSINESS MODELS

Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model or analyze and renovate an old one.

CO-CREATED BY 470 STRATEGY PRACTITIONERS

Business Model Generation practices what it preaches. Coauthored by 470 Business Model Canvas practitioners from forty-five countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie-flat design that enables immediate hands-on use.

DESIGNED FOR DOERS

Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs and leaders of all organizations.

Praise for Natalie MacNeil

We need more miracle workers in leadership positions, and I love Natalie and the work shes contributing to the world in the service of others. Gabrielle Bernstein, New York Times-bestselling author of May Cause Miracles

Its fantastic what you are doing . . . You inspire me.

Arianna Huffington

Natalie MacNeil was one of the very first entrepreneur-writers invited to blog on ForbesWoman, and for good reason. Her blog, like her book, is smart, upbeat, inspirational, and full of practical advice for women who want to own their dream careers.

Caroline Howard, editor of Forbes Woman

Praise for She Takes On the World

Stop listening to what other people are saying about how you should live your life and start reading Natalie MacNeils book, which will help you gain control over your future. In this uplifting chronicle of her experiences, coupled with timeless career advice, you will become smarter and more confident in your career.

Dan Schawbel, New York Times-bestselling author of Promote Yourself

Disruptive new business models for winning in changing markets are the critical need of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation. It offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing new business models. Business Model Generation is a practical, inspiring handbook for anyone striving to improve their core approach to doing business--or craft a new one. Business Model Generation will teach you practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model -- or analyze and renovate an old one.

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Business plans are one of the last remaining spaces in publishing where intimidating lingo, dry writing, and overly long verbiage are still the norm. You know what these books look likebig and manual-like, theres usually a middle-aged man standing with his arms crossed (or pointing!) on the cover, making promises in all caps about the money youll make.

The Conquer Kit is an interactive journal experience that brings business planning into the realm of play. Readers are invited to sketch, scribble, glue, dream, and write on the pages . . . all while developing an airtight business plan with proven money-making methods and strategies. Author and entrepreneur Natalie MacNeil encourages readers to build a strong foundation with the four pillars of every successful business (the right name, the right business setup and entity, a sound legal structure, and a basic financial system), create heart-centric products and marketing plans, put together their A team, envision the bigger picture, and bring their dream business to life.

Alexander Osterwalder (Lausanne, Switzerland; alexosterwalder.com; businessmodelgeneration.com) is a speaker, workshop facilitator and strategy consultant to organizations in 20 countries on all continents. Besides his speaking engagements, Dr. Osterwalder focuses on executive training in the domain of business model development and innovation. He writes a popular blog on business model innovation at www.businessmodelalchemist.com. Organizations that use the business strategy described in Business Model Generation include 3M, Ericsson, IBM, Telenor, Capgemini, Deloitte, and many more.

Yves Pigneur, PhD, (Lausanne, Switzerland; http://hecshost.unil.ch/ypigneur/) is a professor of business and head of the Information Systems Institute of the University of Lausanne, Switzerland. He has held visiting professorships at Georgia State University in Atlanta, Hong Kong University of Science and Technology, and University of British Columbia in Vancouver. Dr. Pigneur is the chairperson of several conferences (IFIP, ISDSS, AIM). His research has been published in over fifty books, refereed journals and conference proceedings.

The book is divided into five sections: 1 The Business Model Canvas, a tool for describing, analyzing, and designing business models, 2 Business Model Patterns, based on concepts from leading business thinkers, 3 Techniques to help you design business models, 4 Re-interpreting strategy through the business model lens, and 5 A generic process to help you design innovative business models, tying together all the concepts, techniques, and tools in Business Model Generation. The last section offers an outlook on five business model topics for future exploration. Finally, the afterword provides a peek into "the making of" Business Model Generation.

1 Canvas.

Definition of a Business Model.

The 9 Building Blocks.

The Business Model Canvas.

2 Patterns.

Unbundling Business Models.

The Long Tail.

Multi-Sided Platforms.

FREE as a Business Model.

Open Business Models.

3 Design.

Customer Insights.

Ideation.

Visual Thinking.

Prototyping.

Storytelling

Scenarios.

4 Strategy.

Business Model Environment.

Evaluating Business Models.

Business Model Perspective on Blue Ocean Strategy.

Managing Multiple Business Models.

5 Process.

Business Model Design Process.

Outlook.

Outlook.

Afterword.

Where did this book come from?

References.