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Creating a Successful Marketing Strategy for Your Small New Business

Год выпуска: 2010-06-16
Автор: Stanley Stasch

Synopses & Reviews

Publisher Comments

Starting and growing a small business is not easy, especially in a difficult economy. Creating a Successful Marketing Strategy for Your Small New BusinesS≪/i> will help entrepreneurs load the odds in their favor with a four-part, step-by-step procedure for creating a marketing strategy that worksand avoiding the four major marketing strategy mistakes that can spell disaster.

Readers will come away understanding how to create a complete, synergistic marketing strategy with the characteristics and elements associated with successful startups, as well as an understanding of the sophisticated marketing strategy characteristics that lead to longevity in the marketplace. They will learn how to avoid errors that create lengthy delays in revenue generation or prematurely drain cash, and how to defend against large, well-established competitors. Numerous real-world examples are used throughout to assure maximum clarity. Note: This book is not aimed at mom-and-pop start-ups, but at serious entrepreneurs with high potential ideas who dream of creating sizable businesses.

Review

Numerous examples used to clarify the details of successful strategy creation

Presents many guidelines to follow when creating your marketing strategy, as well as warnings of things you should avoid

Carefully takes you through several successful marketing strategies in detail to help you make certain that your marketing strategy has a very good chance of being successful

"Stasch has created a lively, comprehensive handbook for entrepreneurs and marketing students alike. He offers numerous examples to guide the reader through the entire ideation and business development process. ... His new book is thorough and accessible to the marketing and small business novice, while also providing astute reminders for the more experienced entrepreneur. Stasch shares his wisdom in the form of lists and summaries, making this a suitable textbook for a project-based entrepreneurship course, a complementary resource for marketing courses, or a reference guide for the small businessperson. Summing Up: Highly recommended. General readers; students, upper-division undergraduate and up; practitioners."

Choice

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"Stan Stasch is a preeminent global expert concerning how to develop high impact marketing for new, entrepreneurial and/or smaller businesses. These firms demand a unique form of marketing, not business as usual as in large corporations. Dr. Stasch has accumulated useful insights from hundreds of business owners and reported these findings for 20 years at a Research Symposium that I Chair. His research has been 'hands-on' and practical to serve entrepreneurs and smaller enterprises. This book distills his impressive knowledge into an easy read. I could not recommend this book more highly!" --

Review

"Stasch has created a lively, comprehensive handbook for entrepreneurs and marketing students alike. He offers numerous examples to guide the reader through the entire ideation and business development process. His new book is thorough and accessible to the marketing and small business novice, while also providing astute reminders for the more experienced entrepreneur. Stasch shares his wisdom in the form of lists and summaries, making this a suitable textbook for a project-based entrepreneurship course, a complementary resource for marketing courses, or a reference guide for the small businessperson. Summing Up: Highly recommended. General readers; students, upper-division undergraduate and up; practitioners." -

Choice

;>

Review

"Stan Stasch is a preeminent global expert concerning how to develop high impact marketing for new, entrepreneurial and/or smaller businesses. These firms demand a unique form of marketing, not business as usual as in large corporations. Dr. Stasch has accumulated useful insights from hundreds of business owners and reported these findings for 20 years at a Research Symposium that I Chair. His research has been 'hands-on' and practical to serve entrepreneurs and smaller enterprises. This book distills his impressive knowledge into an easy read. I could not recommend this book more highly!" Gerald Hills, Turner Chair of Entrepreneurship, Bradley University

Synopsis

This book is for everyone thinking of starting a small new business that will grow into a large and successful company.

Synopsis

Identifies the four major marketing errors that cause failure in new, small businesses and shows how to avoid them

Teaches readers how to create a complete, synergistic marketing strategy

Offers a step-by-step approach that can turn new business ideas into successful, large-scale ventures

Shows how to capitalize on initial success by defending against the pressures exerted by large, well-established competitors

Synopsis

Includes 30 case histories

Presents numerous charts and graphs

Offers an appendix of sample marketing plans

Provides a bibliography

Synopsis

Numerous examples used to clarify the details of successful strategy creation

Presents many guidelines to follow when creating your marketing strategy, as well as warnings of things you should avoid

Carefully takes you through several successful marketing strategies in detail to help you make certain that your marketing strategy has a very good chance of being successful

Synopsis

According to the Wall Street Journal, 572,900 new businesses were started in the United States in 2003and 554,800 businesses failed that same year. Perhaps that dismal statistic comes from the fact that more than 95 percent of all small, new businesses make one or more of the four major marketing strategy mistakes identified in this book.



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