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The Business of Fashion: Designing, Manufacturing, and Marketing

Год выпуска: 2016-09-08
Автор: Leslie Davis Burns and Kathy K. Mullet and Nancy O. Bryant

Synopses & Reviews


This textbook describes the organization and operation of the fashionindustry and the design, manufacture, marketing, and distribution of fashion apparel and accessories in the global economy. It discussesthe history of the industry, the business and legal framework of companies, the global materials industry, and company organization;creating and marketing a fashion brand; and production aspects. This edition has updated information, including a new chapter on globalfashion supply/value chain; an expanded section on global sourcing; new chapter case studies; the integration of corporate socialresponsibility and sustainability throughout; discussion of the role of emerging technologies, from 3D technologies in design toomni-channel technologies in retail; and incorporation of home fashion products and accessories throughout.Annotation 2017 Ringgold, Inc., Portland, OR (protoview.com)


Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices are incorporated throughout the text.

New to this Edition

- Features a new Chapter 2 Global Fashion Supply/Value Chain and expanded section on global sourcing in Chapter 11 Sourcing Decisions and Production Centers
- New chapter case studies give students a chance to think critically and apply the chapter concepts
- Integrates corporate responsibility and sustainability throughout this edition
- Highlights the roles of emerging technologies from 3D technologies in fashion design to omnichannel technologies in fashion retail

"The Business of Fashion" STUDIO
- Study smarter with self-quizzes featuring scored results and personalized study tips
- Review concepts with flashcards of terms and definitions

Teaching Resources
- Instructor's Guide with projects, case studies, and test questions connected to the knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) standards.
- PowerPoint presentations to frame lectures.

PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the Paperback + STUDIO access card bundle ISBN 9781501315282 or the eBook + STUDIO instant access bundle ISBN 9781501315275.

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