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The Persona Principle: How to Succeed in Business with Image Marketing

Год выпуска: 1997-05-19
Автор: Derek Armstrong and Kam Wai Yu

Synopses & Reviews

Publisher Comments

Image Is Power

Image is a tool that guarantees success -- but only if you know how to use it. Even if you are the best, the most experienced, or the most talented, you cannot enjoy prosperity until you build an image that makes you visible to your potential market. The Persona PrincipleTM will teach you the most powerful Image-Marketing secrets of the world's leading enterprises. You'll learn to create an effective plan to reach your business, sales, marketing, and personal goals -- all on image alone. With numerous business anecdotes, sidebars and case studies on companies as diverse as Nike and Smartfood, The Persona Principle illustrates how to

  • Become successful without capital

  • Overcome the two biggest obstacles to success -- invisibility and incredibility

  • Capitalize on the five hottest consumer trends to become a market leader

  • Wipe out your competition with the five Power Personas

  • Employ the 8 Persona Factors -- the most important ways to build image

  • Use the 88 Persona Codes -- the proven techniques of Image-Marketing

  • Find out how credible you are to your audience

  • Rate all of your Persona Assets and Liabilities

  • Build a Persona Plan -- a step-by-step marketing plan for success

Whether your goal is to jumpstart an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.

Review

"This book shows how the authors launched major brands and companies of all sizes...brilliant..."andlt;BRandgt; -- andlt;iandgt;Studio Magazineandlt;/iandgt;

Review

andlt;iandgt;"The Persona Principleandlt;/iandgt; is more than the literary equivalent of a shell game...Image Marketing is bound to increase in importance."andlt;BRandgt; -- Debra Phillips, andlt;iandgt;Entrepreneur Magazineandlt;/iandgt;

Review

"Buy their book. It's a quick read, smartly designed, and one of the best business tomes around."andlt;BRandgt; -- andlt;iandgt;How Magazineandlt;/iandgt;

Review

"The authors, both advertising experts, show you how to create an effective plan to reach all your business, sales and marketing goals -- on image alone."andlt;BRandgt; -- Don Morris, andlt;iandgt;Dayton Daily Newsandlt;/iandgt;

Review

"This top ad team's book on image marketing makes marketing accountable. It's proven to work every time."andlt;BRandgt; -- Patti Summerfield, andlt;iandgt;Strategy Magazineandlt;/iandgt;

Review

"The author's methods should help you excel with very precise tactics called Persona Factors. Any business can benefit from these principles."

-- Profit Magazine

Review

"The author's methods should help you excel with very precise tactics called Persona Factors. Any business can benefit from these principles."andlt;BRandgt; -- andlt;iandgt;Profit Magazineandlt;/iandgt;

Synopsis

Image Is Power

Image is a tool that guarantees success -- but only if you know how to use it. Even if you are the best, the most experienced, or the most talented, you cannot enjoy prosperity until you build an image that makes you visible to your potential market. The Persona PrincipleTM will teach you the most powerful Image-Marketing secrets of the world's leading enterprises. You'll learn to create an effective plan to reach your business, sales, marketing, and personal goals -- all on image alone. With numerous business anecdotes, sidebars and case studies on companies as diverse as Nike and Smartfood, The Persona Principle illustrates how to

  • Become successful without capital

  • Overcome the two biggest obstacles to success -- invisibility and incredibility

  • Capitalize on the five hottest consumer trends to become a market leader

  • Wipe out your competition with the five Power Personas

  • Employ the 8 Persona Factors -- the most important ways to build image

  • Use the 88 Persona Codes -- the proven techniques of Image-Marketing

  • Find out how credible you are to your audience

  • Rate all of your Persona Assets and Liabilities

  • Build a Persona Plan -- a step-by-step marketing plan for success

Whether your goal is to jumpstart an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.



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