Synopses & Reviews
Publisher Comments
Fraziers secret is applying nontraditional strategies on a local basis to produce the groundswell and word-of-mouth reputation that a new business needs. She covers pulling Internet strategies and traditional advertising into the mix, providing a bonanza of marketing ideas to solo and small business owners and to those who aspire to be entrepreneurs.
This highly motivational, easy-to-follow, step-by-step business guide shows how Frazier marketed her business so well that she had to start new ones to keep up with her growth. Includes:
*workbook pages
*technology tactics to market your business
*sample marketing plans
Shirley George Frazier is the author of HOW TO START A HOME-BASED GIFT BASKET BUSINESS and THE GIFT BASKET DESIGN BOOK. She is a business owner marketing expert who appears at small-business workshops across the country and is often featured on TV network shows as an expert on home-based businesses.
Synopsis
Using plain language and easy-to-follow worksheets, Shirley George Frazier shares her expertise on everything from devising marketing plans that will focus your energies to getting the media on your publicity bandwagon, setting up an Internet presence, keeping your intellectual and technological property secure, and rewarding loyal customers for their business. Youll learn when to apply high-tech tools and when tried-and-true print marketing works best. Case studies and real-life examples provide affordable ideas for your marketing arsenal. Whether youre a new business owner or longtime entrepreneur, this reliable guide will take your solo or home-based business to the next level.Includes:
Sample Marketing PlansSample Direct Mail Letters, Postcards, and Flyers
News Release DistributionWorksheet
Potential Media Sources WorksheetWeb Host Comparison Worksheet
Sample Online Media Room Page
Product Creation Chart